2.41M

viewers

250,000

app syncs

To celebrate the 60th anniversary of CBC Sports’ Hockey Night in Canada, LVL created a unique experience for hockey fans as they watch their favourite teams hit the ice. From multiple devices, fans could predict winner and scorers, even invite their Facebook friends to play mini-games with them and share the excitement.

Straight from CBC Sports’ control room, viewers receive goal and penalty overviews, view hockey cards, player photo galleries and team statistics. They can also see results from other NHL games in real-time and win weekly prizes.

Launched for the 2014 playoffs season, the Hockey Night in Canada app offers a slew of features including polls, contest, even a Break Away Cam. Viewers can vote for their favourite player during the week and eventually acquire access to a special feed that follows this player during selected games.

At the end of the day, the CBC Sports Hockey Night in Canada provides a multitude of ways to get viewers off the couch and into the game!

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