About LVL Studio

Headquartered in the wonderful gaming and AI hub of Montreal, Canada, LVL is an award-winning digital media and technology company that has been designing, building and operating powerful digital entertainment services, platforms and products for the media and telecommunication industries since 2003.

Every project we take on and every product we create is specifically designed to allow premium content publishers to better reach, engage and retain their audiences. No matter the content, we have the resources, expertise and tools required to deliver it to the right audience, at the right time, across any device or platform. From interactive games and kids’ television to news, sports, music or the like, LVL’s tailor-made solutions facilitate digital content deployment, merchandizing and management.

As for enhancing content in ways that inspire viewers and users to want more? We are experts in immersive transmedia storytelling, and our digital studio continuously puts its expertise to work to ensure that your viewers tap into interactive experiences of the highest quality.

Our Mission

-Drive content consumption by creating innovative digital experiences specific to our clients’ audiences.

-Support the products we develop with creative and technical services — from content strategy, UX and UI design, to quality assurance and technical support.

-Provide premium content publishers with an all-in-one solution that addresses today’s integration, deployment and analytical challenges while reducing operational costs.

-Continuously contribute to the growth and development of the digital media and entertainment industry.

Meet our team

Jean-François Gagnon

President and Founder

Jean-François began his career as an executive working for several market-leading North American media technology and digital entertainment companies. Since then, he has become a global authority on the subjects of technology, media and the digital transformation of entertainment, speaking at top local and international conferences.

He founded LVL Studio in 2003 with the vision of satisfying people's endless appetite for engaging digital content and developing new revenue models to ensure continuous profitability for his clients. He has since succeeded in growing LVL from a small startup to a global leader in the advanced television market.

Over the years, Jean-François has lead the team in successfully redefining the face of television services on a global scale by adopting and applying service design approaches and methods to deliver consistent and relevant media discovery and consumption services.

Denis Blais

General Manager

With over 25 years of management experience, Denis has acquired a wide array of multidisciplinary expertise in the areas of construction project management, mergers and acquisitions, insolvency, finance, accounting, IT, administration and business reorganization. Before joining LVL as General Manager, he was Vice President of Finance at PCO Innovation and occupied strategic positions in the finance and administration divisions of important Canadian and international companies.

Denis is a top-notch leader known for providing continuous support and valuable training to the team. His success is directly linked to his excellent negotiation skills, his analytical nature, his ability to motivate and bring people together as well as his management style, which is as focused on producing favourable results as it is on the process of delivering them.

Richard Hayami Z’Graggen

Vice President – Head of Experience Design

An ardent advocate for the end-user, Richard’s championing of progressive, user-centered thinking underpins the approach we take to service, systems and game design. Since his first user interface design projects using Assembler, Dbase and HyperCard, he’s continuously refined his practice in human-computer interaction (HCI) and learning technologies.

Before joining LVL in 2007, Richard designed media production software at Softimage and online medical training programs at IC Axon. He has a BASc in Systems Design Engineering from the University of Waterloo and a BFA in Design Art from Concordia University.

Jean Lachance

Vice President — Sales

Jean comes to LVL with over 25 years of experience in sales and business development. He has a particular knack for bringing tech-based solutions to market and has held numerous senior-level positions at some of the most renowned media and technology companies. Prior to joining our team, Jean was the General Manager of Music Choice International in the UK, where he played an active role in integrating Stingray Music into the company and introducing it to the EMEA region. He also held the position of Vice President of Sales at notable companies like Toon Boom Animation, Quazal, Kaydara, Image Metrix and the Bakery.

Considered an industry veteran by all who have crossed his path, Jean’s extensive sales knowledge and vast expertise are incredibly valuable to us and key to LVL’s success.

Martin Savard

Vice President — Business Development

Martin has been actively involved in the fields of technology sales and marketing since 1996. Working with big brands and cutting edge technology, he aims to build long-term collaborative relationships that allow his clients to achieve success.

In terms of both products and services, he helps his clients reach their goals and grow sustainably. His expertise in mobile technology, his mastery of cloud computing and his knowledge of connected devices and TVE (Television Everywhere) are what allow him to better understand his clients’ challenges and business opportunities in their context. Martin's dynamic attitude and flair are precious assets to us, our clients and our partners.

Marie-Jo Durand

Head of Studio

Marie-Jo joined LVL in March of 2011 and has since contributed to the production of several notable web, television and mobile projects. Prior to joining the team, she held several managerial positions in the advertising, graphic design and information technology industries, working in some of the city's most creative environments such as Moment Factory, Sid Lee and Ogilvy Montreal. During this time, she had a chance to work in several roles including that of project manager, communications manager, director of web production, interactive project manager and producer.

Marie-Jo's mastery of project planning and development, her knack for standardizing and improving internal practices and procedures, and her leadership skills make her an efficient Head of Studio who is very much appreciated by all of LVL’s team members and clients.

Benoit Leclair

Creative Director

With over a decade of experience in visual design for television, video games and the Web, Benoit joined the LVL team in 2011. Originally hired as Art Director, he quickly demonstrated his great talent for managing creative teams and inspiring creativity, leading to his promotion as Creative Director in 2012.

Many of Benoit's projects have either won or have been nominated for prestigious awards, including the Prix Gémeaux and Numix. Prior to leading our creative team, he worked for numerous interactive agencies and television production houses including Vox Populi, Grenadine Productions, Absolunet, Zone 3 and Halogen FilmShop, and also co-founded a television production company of his own.

Yves Daoust

Product and Business Development

Having worked in the field of telecommunications and information technology since 1985, Yves is considered a pioneer in the domain of technological products and services linked to the television industry. Prior to collaborating with the LVL team, Yves owned his own cable network in France, occupied multiple positions at Transcontinental Group, Teleglobe Canada and Videotron, and was the co-founder and Vice President of Business Development at Bluestreak Technology.

His extensive experience, his ability to develop thorough and effective corporate strategies and his know-how in managing commercial issues make him a precious asset to LVL.

Lanni Frankel

Director of Key Accounts

Lanni Frankel is the Senior Account Manager for LVL Studio. Her responsibilities include business development and managing major television network, producer and distributor accounts. Lanni’s passion for entertainment originally budded in development, expanded into international television distribution and flourished in interactive experiences. She previously worked as Director of International Distribution at Muse Entertainment Enterprises, one of Canada’s largest premium production companies.

Her domestic and international experience has provided her a wealth of knowledge about content and market demands. This has, in turn, strongly reinforced her belief in the inevitably bright future of interactive viewing experiences.

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